Boston Branding
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Corporate ID Stowe Identity' PE Identity' EQUATE Identity Product Branding Advertising
Identity for Equate
Brochure for Equate Logo Development for Equate Print ad for Equate

Cultural Branding

The name is derived from Ethylene, the company's basic raw material and the anglicization of Kuwait.

The logo combines the hexagon of the Union Carbide logo with the colors of Kuwait.

The cultural differences of the two were united by the new global identity.

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